effie> 1.170.2

Effie is an IT service that allows manufacturers to systematically manage sales on store shelves, where the crucial moment of truth happens: the customer makes a choice and the product becomes a purchase.

With Effie, a manufacturer can manage sales in national retail chains, ensuring compliance with assortment, shelf life, prices, shelf shares, conducting trade marketing activities in networks, and meeting other agreements, ultimately leading to increased profitability.

The business process builder allows for flexible planning and stringent control over the working day not only of merchandisers but also supervisors, effectively utilizing their working time (on the road/at the point of sale).

The development is based on cutting-edge technologies. The service is simple and convenient to use – a mobile employee starts work on the route by pressing the Effie button.

The analytics system implemented in the service enables managing the sales process in national retail chains, monitoring assortment compliance, shelf life, pricing, shelf shares, and conducting promotional activities in networks among other agreements. The service allows monitoring situations in VIP networks online.

The mobile employee's work results are shown in the "Mobile Employee Efficiency" report, allowing for further adjustments. The IT service also optimizes the number of mobile employees, vehicle mileage, and reduces fuel costs. Using the service, you can plan and control not only the working day of mobile employees (sales representatives and merchandisers) but also supervisors and other sales department employees.

GPS tracking allows monitoring the mobile employee's adherence to assigned routes, time spent on the route and at the point of sale. All data is transmitted to the system and protected from external interference.